Your brand is the sum of how and what you convey to your targeted audience (clients, customers, etc). The better you communicate your understanding of that audience’s interests, needs and desires, the stronger your brand. Since your audience sees your business or organization in many mediums – in print and on the web – it is essential to create a brand experience that bestows a consistent message across all of those contact points. Each use of your branding, whether in print, on the web, or in other media, reinforces your message and makes a lasting impression on your audience. Consistency in design is essential to enhancing the strength, and resulting effectiveness, of your brand in connecting with your audience.

LOGO

A strong brand image starts with a logo. Every reputable business has a logo that symbolizes its unique value in the marketplace. Logo design focuses on the creation of a perfectly simple image that helps your clients identify, and identify with, your business or organization. Not only must your logo represent your brand image in the present, it must have a timelessness that allows it to be equally effective as your organization continues to grow and evolve. A logo becomes the seed of your branding, and is included on every piece of web and print design created.

PRINT

Print design encompasses all of the collateral that lands in the hands of your potential clients, customers, etc. Starting with communication materials such as business cards, stationery systems (letterhead, note cards and envelopes), your image is conveyed with each use. In addition, your company or organization may need brochures, rack cards, catalogs, newsletters, packaging, ads or other printed materials. Each printed piece is designed to enhance your brand’s overall image. It is important to understand your audience and deliver your message in the most effective way.

WEB

Web design is an essential part of a company or organization’s branding. In this current digital age the web is available virtually anywhere at any time. In many cases, your website is the first contact point people have with your business. Whether it’s an e-commerce storefront, or a corporate site, your internet presence should empower your business. Your website must be easy to find, attractive to the eye, effortless to navigate, and provide your clients with rich information and user-friendly functionality. To have a truly successful online presence you need to interact with your clients. By using social networking tools like Twitter, Facebook, YouTube, or adding a blog to your site that gives you a platform to directly address your customers.